Thursday, January 29, 2009

Carlsbad Chamber of Commerce article

Here was an article written about our company in the Carlsbad Chamber of Commerce business journal:

Peek Packaging offers businesses real solutions
Sep 01, 2008
In this slowing economy, how does a small, family-owned and operated business located in Carlsbad continually outperform the larger national companies? At Peek Packaging Solutions, they would say the answer is in the question.
After working for a worldwide packaging company for 15 years, Peek Packaging Solutions was founded by Bob and Lisa Peek right out of their home in Carlsbad. Since that humble beginning, they have grown the company to now serve more than 50 customers in five states with manufacturing facilities worldwide.
They have they been able to maintain consistent steady growth over the last five years by simply focusing on asking the right questions to solve the right problems. The company’s competitive advantage has always been its ability to handle large national accounts through experience and the flexibility to customize systems to meet customers’ needs.
Peek Packaging has been able to represent large packaging manufacturers for all forms of materials, including corrugated boxes, chipboard boxes, plastics and foam. Since they are not limited to a single project line, they are able to develop the appropriate solution for each individual customer without prejudice to the materials.
The value provided to the customer is a single point of contact to find the best solution for the variety of situations that they encounter. The company’s relationships with its customers and manufacturers are, as General Manager Adam Peek puts it, symbiotic.
"Business, as with life, is all about honesty, integrity and building relationships. There is a real give and receive with all of your partners," Peek said. "We have found that real growth can only occur in an environment where truth and respect are priorities, not necessarily our bottom line. As the ancient proverb says: ‘Trust is the only thing separating a mob from a team.’"
With warehousing capabilities in both Los Angeles and San Diego, the company is able to provide timeline solutions in fulfillment and just-in-time delivery. Peek Packaging utilizes its facility – located next door to SkinMedica at 5909 Sea Lion Place, Suite G – to employ members of a local high school sports team to fulfill pack out projects for its customers. The team works with everything from hardware packs to biotech kit creation to consistently meet customers’ desires.
Innovation also has been a part of the company’s history and it will shape its future.
"Striving for a better solution leads to customer satisfaction. Our designers and engineers work with CAD-CAM tables, using the most up-to-date design software and style libraries," said Purchasing Manager Issac Val Verde. "We have worked almost every kind of paper substrate, which allows us to design the exact solution."
As you can see, solutions isn’t just part of the company’s name, it really is their business.
If you are having problems with your current packaging supplier or would just like to receive competitive pricing from a local company with little corporate overhead, call (760) 438-1616 or e-mail sales@peekpackaging.com.
Be prepared for a Socratic response as they may answer your questions with more questions. Because it’s only in those questions, that you may truly find your solutions.

Peek Packaging:5909 Sea Lion Place, Ste. G, Carlsbad(760) 438-1616 www.peekpackaging.com

Wednesday, January 28, 2009

Fulfilling...

A lot can be added to your bottom line by outsourcing your fulfillment and pack out projects. By utilizing local youth groups and high school sports teams, we are able to to pack out different projects for our customers while also donating money back to community programs that have a positive influence in the lives of the youth in our community. The benefits are wonderful, you save money on your bottom thereby increasing the profit margin in a slowing economy, we are able to make charitable, tax deductible donations to local programs, which, invariably, strengthen the financial stability of those programs and giving the youth workers a sense of work ethic and pride.

At Peek Packaging, we are striving to make your fulfillment projects holistically fulfilling.

Friday, January 23, 2009

2009 Economic Outlook

I wanted to share with you some information from the Institue for Trend Research:


The US Industrial Production Index is running below the year-earlier level (Phase D, recession) and
contracting at an accelerating rate. More troubles lie ahead for the US economy. Look for the downturn
to encompass all of 2009 and last into 2010. As yet, there are no leading indicator signs telling us when
the recovery will begin in the overall economy; however, we think an upturn will likely begin appearing
as we move through the latter stages of 2009 and take shape in a clearer pattern by the time we go
through early 2010.
Rising exports of US manufactured machinery and equipment to offshore buyers taking advantage of the
bargain prices offered by the weaker dollar had helped keep this sector of the economy growing into the
third quarter of 2008. A stronger dollar has reduced the price advantage and now, with the global
economies slipping into recession, there is likely to be a weakening in new orders. Look for the global
recession to be broad based.
The Federal Reserve has lowered interest rates for the eighth time in 17 months. While the Stock
Market responded favorably to the December 16th Fed Funds .75 basis point rate cut (to .25%), the
economy has not seen the effect of the generous stimulus. Granted, interest rate cuts generally take
about six to nine months to filter out into the economy.
The consumer has retreated out of the mall and into the home. Retail Sales for the past 12 months has
dropped below the year-ago level. The negativity is more severe than what we saw in the early part of
this decade. In fact, the Retail Sales seasonal “rise” through December is the weakest in 61 years.
Rising unemployment will be with us into 2010 and perhaps beyond. The housing and automotive
industries are likely to stay depressed through 2009 and other industries are expected to follow their
lead.
Housing continues its catastrophic decline with the November data mimicking declines not seen since
1936. Housing Starts are at their lowest level in decades and a whopping 33.1% below the disastrous
level of 2007 (12MMT). We are not yet at the bottom, although we expect the rates-of-change will be
improving in the next one to two quarters, especially if the feds force mortgages down to record setting
lows (4.5%) for first-time home buyers, as has been bandied about. But it may very well be mid 2010
before the data trends improve. After a decline of such severity, even the recovery phase could be
painfully slow and modest.
Government budgets are increasingly constrained by the economic realities of declining tax revenues
from businesses and individuals during an economic crisis and the “need” to offer assistance. Expect
government discretionary spending to come under increased scrutiny and to be rolled back at the state
and local levels. Look for Washington to record larger and larger deficits for the next two to three years,
including “bailouts” to States.


Management Objectives™
Cash is king and will remain so through 2009. However, do not give up on a relentless commitment to
improving efficiencies, products and services. Clearly delineate your competitive advantages. Lead
with optimism. Avoid capital expenditures. Have a plan for dealing with shifting economic conditions.


Most of us have probably already understood that the economy is struggling. If you haven't, then open up your eyes. Here are three ways we have been able to help our existing customers as well new customers cut costs on their packaging:

1) Redesign - Most of our competitors take a look at the packaging for a product and try to only beat the current pricing. At Peek Packaging, we look at their entire production process and see where we can save you time and money by potentially redesigning you money in the short and long term.

2) Overhead - As I mentioned in my previous post, we are a very flat and lean company. In times of economic stress, the leaner and faster you are, the more you can flourish. After we have evaluated your current packaging and determined that you only need to reduce the price on your current packaging, we are usually able to beat any of our competitors prices.

3) Speed - In these times, speed and efficiency are everything. The quicker you can get your products in your customers hands, the quicker you can collect cash (which is king now). We realize that here and are constantly working on ways to reduce lead times and increase your sales capabilities.

Wednesday, January 21, 2009

Top Ten List

Hello bloggers and blog readers. I think it is high time Peek Packaging inserted itself into the blogging world. Here you will find tips, lists, knowledge, and humor as we adventure together, saving the planet one box at a time. I figured we would start out with the top ten reasons people use our services. Enjoy!

1) Experience - Over 40 years combined experience designing and supplying custom packaging materials including chipboard, corrugated, foam, labels, clamshells, and club store displays
2) Locally owned and operated – keeps revenues circulating through our community strengthening our local economy.
3) Lean operations – we keep our costs low so we can keep yours low.
4) Member of the San Diego and Carlsbad Chamber of Commerce’s – when possible we use local manufacturers and service companies to do our part to keep the money local.
5) Fast job turnaround time – quote and samples done within 24-48 hours in most instances.
6) Structural Design and Printed Mock-ups – when you need to start generating sales and leads before your product hits market, we can help your marketing team get started at no charge to you.
7) Nationwide manufacturing capabilities – We are authorized distributors of packaging materials from LA to the NYC and everywhere in between.
8) JIT and Kanban Inventory management – Nobody likes aging, old inventory in their warehouse and we help keep it that way.
9) Flexibility – we are not prejudice to any commodity or material. We can combine any number of materials to make sure your product(s) are shipped and displayed properly.
10) Ingenuity – Anybody can take your existing product and give you a price on it. In looking out for your interests, we desire to make your products more cost effective. Often times this involves a redesign on your current packaging.